The shopping season is approaching. In addition to purchasing products by themselves, many consumers will also take advantage of the discount season to prepare holiday gifts for relatives and friends.
According to the latest survey, 60% of consumers said they would buy discounted items during Black Friday and Cyber Monday, and 47% said they waited until the peak season to shop. And 53% of consumers will choose Amazon to buy holiday gifts.
Recently, the shopping platform Slickdeals conducted a survey of 2,000 Americans on holiday gift-giving habits. It is worth noting that 52% of the respondents believe that gift packaging is one of the factors affecting whether to buy this product.
According to the survey, 51% of consumers dislike gift wrapping very much, they would prefer a professional to wrap their gifts, and are willing to pay more for it. And half choose to buy gifts that are easy to wrap.
Among them, 55% of the respondents think that the most difficult gift to pack is a bicycle, 46% think it is fitness equipment, 45% think it is ball products, and guitars and candles are also not easy to pack. Because it is difficult to have suitable packaging methods for the above items, even if there is gift packaging, 59% of people can judge what it is by the appearance, and there is no surprise for gifts, so most consumers will not choose such products as gifts.
On the contrary, those who give and receive gifts prefer to receive 3C products such as smartphones, laptops, and TVs.
Judging from the survey results, gift packaging will also have a certain impact on buyers' consumption, especially in the peak shopping season, which is also the peak season for consumers to prepare gifts.
Therefore, in addition to spending time on products, sellers can also formulate appropriate gift packaging services according to the needs of consumers and the attributes of the products. It can not only increase the sales of products, but also improve the impression of consumers on the store and increase the repurchase rate.
And online shopping will be the main shopping method for consumers during the peak season. In addition to the gift packaging of the product itself, sellers should also pay attention to the protective packaging of the product during transportation. Avoid product damage during shipping.
In addition, the survey also learned that respondents are expected to spend on vacation, and on average no one plans to spend at least $250 on vacation this year.
51% of the respondents expressed concern that due to supply chain problems, there will be shortages of goods. It is best for sellers and shipping companies to prepare for peak season goods in advance and ship them early to avoid delays. Because many consumers will shop early, the layout will start early.